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Oliveira announces Certex partnership for X-Trema Line DyneemaŽ

10 april 2015
Hans-Pieter Baaij, Commercial Director of Oliveira Holland, and Liss Henriksson, Development Manager – Purchase Partner Account Manager Certex DivisionLeading rope maker, Oliveira, has appointed Certex as their exclusive reseller for the company’s X-Trema line HMPE Dyneema® for dedicated geographical territories. Part of the Axel Johnson Group, Certex is a leading supplier of lifting and hoisting equipment for maritime, offshore and general industry, with a network of 49 locations in 14 countries throughout North and West Europe, Scandinavia and Russia.
 
On the photo: Hans-Pieter Baaij, Commercial Director of Oliveira Holland, and Liss Henriksson, Development Manager – Purchase Partner Account Manager Certex Division.
 
As strong as steel wire rope, X-Trema line HMPE Dyneema® rope is a practical alternative to steel wire in applications where reduced weight, optimal strength and ease of handling are essential such as hoisting and lifting slings. Certex already uses steel wire ropes from WireCo WorldGroup, Oliveira’s parent company. It has now decided to strengthen this long relationship by partnering with Oliveira Holland for the introduction of Dyneema® synthetic ropes.
 
Established in 1825, Oliveira is the oldest rope manufacturer in Portugal. Its experience and know-how has persuaded Certex that Oliveira Holland is the right partner to fulfill their goal of becoming one of the top three companies in Europe supplying Dyneema® rope.
 
Our goal is to penetrate the market through a combination of premium, high performance Dyneema® rope with outstanding service. We are very confident that the partnership will be successful and strengthen our presence and brands in the global market place,” says Mr. Orlando Belfor , Product Area Manager Oliveira Holland.

Close Working Relationship

Oliveira Holland will supply special branded Grey X-Trema Line Dyneema® on master reels to Certex. Dedicated Certex splicers will then confect, enabling the company to offer service and short delivery times and so exceed customer expectations.
 
Oliveira Holland will facilitate a splicing course for Certex personnel and a training programme for sales people.

Furthermore, both companies will work closely in developing new business opportunities.

For more information, please contact your local Certex branch office, visit website www.certex.net or contact the Oliveira Holland sales team at    
+31 (0) 78 611 77 40 or via email: info@oliveira.nl.
 
 
Photo from left to right: Orlando Belfor, Product Area Manager Oliveira Holland, Liss Henriksson, Development Manager – Purchase Partner Account Manager Certex Division, Hans-Pieter Baaij, Commercial Director Oliveira Holland and Ralf Wiberg, Regional Director Baltic Sea Region Deputy Group MD Division Certex.
 

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